SAFE DAO Creator Economy: Driving Awareness and Adoption

Abstract: Establish the SAFE DAO Creator Economy

This proposal seeks to strengthen the Safe Ecosystem by increasing awareness of Safe Protocol’s applications and showcasing its role as foundational infrastructure for secure, efficient, and innovative financial solutions. By highlighting SafeDAO-funded projects, live apps, and current builders, we will create targeted content that demonstrates real-world use cases of Safe smart contract wallets, such as treasury management, hybrid-custody setups, and DeFi. A key focus will be introducing entrepreneurs that are new to web3 to Safe Protocol, emphasizing how it serves as the ideal entry point into web3. While first-time users will require an EOA to deploy a Safe wallet, we will highlight the benefits of using Safe wallets to manage their EOA securely, even as a solo user. Our content will be hosted on a YouTube account dedicated to this initiative, named “SAFE DAO Creator Economy.” Additionally, our content will encourage web3 newcomers to manage their companies or teams via Safe multisigs, showcasing the superior organization and security provided for collaborative financial management. By marketing Safe smart contract wallets as the ideal choice for both individual and team use, we aim to expand the user base of existing Safe-powered applications. This initiative amplifies the ecosystem’s network effects by growing user adoption, driving integrations, and supporting a more robust and interconnected Safe Ecosystem.

Aligned Strategy:

This proposal aligns with Strategy 3: Increase awareness of the Safe Ecosystem by directly supporting the SafeDAO mission to promote the adoption and utility of Safe smart contract wallets. Through engaging content, we will highlight the impact of SafeDAO-funded initiatives and showcase the Safe Protocol’s versatility across various use cases, such as secure treasury management, and advanced financial operations. A key focus will be onboarding entrepreneurs that are new to web3 to existing Safe-powered applications, demonstrating how Safe wallets can securely manage their EOAs and provide an ideal entry into DeFi. By connecting builders within the Safe Ecosystem with other innovators, we aim to encourage collaborations that strengthen current projects, expand their user base, while promoting new integrations.

Funding Request:

50,000 USDC

Upfront Funding:

50% up front, the remaining 50% upon completion.

Relation to Budget:

We’re requesting 72% of the remaining budget (50,000 USDC of the 69,500 USDC currently remaining under Strategy 3: Increase Awareness of the Safe Ecosystem).

Remaining Budget After Request: 28% (19,500 USDC).

Metrics and KPIs

Our initiative’s success will be measured by the weekly release of OPSEC-focused content and its ability to drive meaningful awareness and adoption of Safe wallets.

  1. Content Delivery and Consistency
  • Weekly production and release of 1 long-form video, 1 mid-length clip (approximately 5 minute highlights of the long form video), and 2 YouTube Shorts.
  • Adherence to the outlined content plan and timeline over the 4-month period.
  1. Web3 Entrepreneur Engagement
  • Highlight web3 entrepreneurs in our content (shoutout section).
  • Facilitate opportunities for web3 entrepreneurs to engage with us and learn about Safe wallets’ OPSEC benefits.
  • Increase awareness of the benefits of borderless payments in crypto vs traditional services

Initiative Description

This initiative aims to expand awareness and adoption of the Safe Protocol by producing targeted content that highlights its practical applications and benefits. By focusing on SafeDAO-funded projects, current builders, and real-world use cases, the initiative addresses the challenge of limited understanding and adoption of Safe’s smart contract wallets among web3 newcomers.

Our content strategy emphasizes introducing entrepreneurs that are new to web3 to Safe-powered applications, demonstrating how Safe wallets enhance security, organization, and functionality for both individual and team financial management. First-time users will learn how Safe wallets can manage their EOAs, benefiting from advanced features like recovery mechanisms, transaction batching, and upgradeability. By showcasing these capabilities, we aim to position Safe wallets as the preferred entry point into web3 for entrepreneurs and businesses.

Additionally, we will highlight how Safe wallets can support collaborative financial operations, such as treasury management and hybrid-custody setups, making them an ideal solution for managing companies or teams. This initiative leverages Safe’s infrastructure to onboard new users, connect them with existing Safe-powered applications, and strengthen the network effects within the ecosystem.

Value Proposition:

Our project adds value to SafeDAO by serving as a marketing arm that drives user adoption and growth for existing Safe-powered applications, such as Bulla Banker, Centrifuge, and DustSweeper, among others. By targeting new web3 users, and seasoned web3 participants, we aim to increase the user base of Safe wallets while emphasizing their role in promoting proper operational security (OPSEC) for digital asset management.

By focusing on both new entrants and experienced web3 participants, this initiative aims to increases the adoption and utility of Safe wallets but also reinforces Safe’s role as the go-to infrastructure for secure, efficient, and innovative financial solutions. OPSEC is at the core of this effort, ensuring users are empowered to protect their assets and operate safely in the evolving web3 landscape.

Core Features:

  1. Targeted Content Creation
  • Educational content that highlights real-world use cases of Safe wallets, such as secure treasury management, hybrid-custody setups, and DeFi.
  • Tutorials that showcase how Safe wallets provide superior security and functionality compared to traditional wallets.
  1. Educating new web3 Users/Onboarding
  • Focused outreach to web3 entrepreneurs, positioning Safe wallets as the optimal choice for wallet security.
  • Content illustrating how Safe wallets can securely manage EOAs and act as a gateway to DeFi and other web3 opportunities.
  1. Showcasing SafeDAO-Funded Projects
  • Highlighting existing applications built on Safe infrastructure to increase their visibility and user adoption.
  • Demonstrating the impact of SafeDAO funding on innovation and ecosystem growth.
  1. Strengthening Collaborative Financial Management
  • Content showcasing the use of Safe wallets for team and company treasury management.
  • Demonstrating the organizational and security benefits of Safe multisigs for collaborative operations.

This initiative leverages Safe’s robust infrastructure to create a more interconnected ecosystem by increasing awareness, adoption, and collaborations within and beyond the Safe community.

Current Status

Detail the current development stage of the initiative (e.g., MVP, beta, proof of concept) and what has been accomplished so far.

Our initiative is currently in the planning and strategy phase, with a clear focus on creating a series centered around operational security (OPSEC) for wallet management. This series will highlight the benefits of using Safe smart contract wallets to manage EOA wallets, even as a solo user, emphasizing features like enhanced security through multi-signature setups, recovery mechanisms, and transaction batching.

We have already assembled a skilled and experienced team, including content creators, data scientists, video editors, and graphic designers, to execute the initiative. The team has identified key topics and themes for the content, leveraging prior successes with campaigns for projects like the Rari Foundation and ApeCoin DAO, where we effectively engaged audiences and drove awareness.

While we have not yet begun producing content for Safe, our proven track record in similar initiatives and our well-defined objectives provide a strong foundation for this project. With the requested funding, we are prepared to move into production immediately, ensuring the timely delivery of high-quality, engaging, and impactful content for the Safe Ecosystem.

Risks

Content Delivery Risks: The primary risk lies in ensuring consistent production and timely delivery of high-quality content. To mitigate this, we have a structured content plan, defined milestones, and a review process to maintain quality and consistency.

Timeline and Milestones

Total Duration: February 2025 – May 2025 (4 months)
Total Budget: 50,000 USDC (50% upfront, 50% upon completion)

Timeline:

  • Weekly: Produce and release 1 long-form video showcasing Safe wallets’ OPSEC benefits, real-world use cases, and ecosystem applications. Create 1 mid-length video summarizing key highlights and 2 YouTube Shorts focusing on actionable insights and quick takeaways.
  • Monthly: Deliver a total of 4 long-form videos, 4 mid-length videos, and 8 YouTube Shorts, ensuring consistent messaging that promotes Safe wallets for both individual use and collaborative financial management.

Initiative Lead

OSPN - Open Source People’s Network
Project Champion: Crown (Lead Content Creator for this initiative)

Team

Crown (Content Creator): Crown is a Web3 marketer and strategist with a strong background in content ideation, creative writing, and social media content creation. With years of experience in Web3 marketing, operations, and public speaking, Crown understands how to craft compelling narratives that engage communities and drive adoption. As an OG member of OSPN, Crown played a role in the Rarible project and has been actively involved in Bankless DAO. With deep experience in DAO operations and ecosystem growth, Crown ensures that the content produced for this initiative not only educates but also highlights the real-world applications and benefits of Safe smart contract wallets in a way that resonates with the community.

Jaris James (Data Science/Marketing): Founder and Lead Developer of daospace with over 3 years of experience in the web3 and DAO space. Jaris is a data scientist proficient in Python and SQL, with extensive expertise in building and integrating AI-driven tools to enhance DAO governance and community engagement. As the architect behind daospace, he has spearheaded the development of features that streamline information processing and promote active participation within DAOs. His deep understanding of governance dynamics and data analysis enables him to create tailored solutions that address the specific needs of DAO governance.

Anointing Thompson (Video Editor): anointingthompson1.eth is a professional visual content creator with over 7 years of experience in long and short-form video editing. His proficiency spans top industry tools like Premiere Pro, DaVinci Resolve, OBS, Riverside, and Huddle.01, Audacity, and the latest AI solutions for audio and motion graphics creation and film color treatment.

His journey as a video content producer includes a significant role as a video post-producer with BanklessDAO (Blockchain Privacy AMA series featuring Modulus, Aleph zero, Idos, Secret Network, and Nym), Crypto Sapiens Podcast (Impact makers, and AWTY featuring Co-founder of Dune, Powerloom, and Good Dollar), Shapeshift AMAs in partnership with Chris Biele, where he was responsible for editing and post-producing their high-quality videos, AdiLabs educational content in collaboration with OSPN, and Pushcast - a podcast by Push protocol where he has been responsible for all their various post-production and video editing/treatment etc.

Additionally, he was the main post-producer and video editor for the OSPN Beyond PFP podcast in partnership with RARI Foundation, which featured Vulkan from Apecoin DAO, the UMA x Apecoin DAO x OSPN partnership to create high-quality educational videos to highlight top AIPs and their authors.

See relevant links to past work here → https://www.youtube.com/@ospnHQ | https://www.youtube.com/@Positivethoughtspodcast

Bobo (Graphic Designer): A graphic designer and 3D content creator with a track record of delivering striking visuals. He has designed custom physical card designs for ‘Bankless Card’ and created a 3D NFT for their project as well. Additionally, he has designed engaging Twitter banners for various web3 projects, including AMAs. His blend of 2D and 3D design skills, along with his experience in the web3 space, positions him to create visually compelling content that aligns with our project’s objectives.

Warrior (Graphic Designer): Warrior is a graphic designer with over two years of experience using Adobe Photoshop and Illustrator. He specializes in photo manipulation, flyer design, banner design, and logo creation, helping both Web2 and Web3 brands bring their ideas to life. Warrior focuses on creating clean, eye-catching visuals that make an impact, whether for marketing, branding, or digital content.

Additional Support/Resources

The only non-financial support we require from SafeDAO is regular engagement from the official @Safe Twitter account. Retweets and quote retweets of our content on X will help amplify the reach of our content.

Implementation Dependencies

N/A. This initiative does not depend on any prior changes to SafeDAO’s governance framework or additional resources beyond the requested financial and non-financial support outlined in this proposal.

4 Likes

Hey, thanks for the proposal. The ask will have to be deferred until SEP 49 is in action as it falls under the scope of the next iteration of OBRA.

2 Likes

Hello @amanwithwings Thanks for the clarification. We’ll keep an eye on SEP 49 and revisit this once it’s live.

Let me know if there’s anything else we should do in the meantime.

1 Like

Hey @amanwithwings, I’ll be working on this initiative along with @Crown. Our goal is to educate web3 users on how to apply proper OPSEC to protect themselves online. They should learn how to operate safely in web2 as well as web3, and protect their EOA wallets by connecting them a multisig on SAFE.

Really looking forward on getting started with the content, and becoming a part of the SAFE family.

1 Like