Asher Associates’ SAFE Proposal: Creating the Safe Army and Amplifying Community Education
Co-authors: Mattison Asher, Corbin Page, and Sal Khayer
X Accounts: @TheEther2077, @Corbpage, @Cyxnis
Website: www.asher.associates
Proposal types
Other SEPs
Objective:
This initiative seeks to enhance SAFE’s visibility and user engagement through two interconnected efforts:
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Create the Safe Army: Safe needs to create an evangelized army community, just like the Link Marines. Memes, meetups, and the like.
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Standardization of Metrics: Align SAFE’s key data metrics across major analytics platforms to improve discovery and transparency.
SafeDAO has been one of the most successful dApps in crypto and also has the amazing protocol metrics but does not yet have the community awareness of its success. Members of the community must play the attention game so that the Safe ecosystem can thrive. Discrepancies in SAFE’s data metrics across platforms such as Token Terminal, DefiLlama, and others reduce visibility and trust. Standardizing these metrics enhances SAFE’s reputation and enables stakeholders to make informed decisions.
- Educational Content Campaigns: Engage a PR/Marketing firm to create high-quality materials and growth hacking socials to evangelize the success of Safe’s core functionalities, integrations, role in DeFi, and metrics.
Educational content ensures users understand SAFE’s unique offerings, such as its dApp-like capabilities and integrations like CowSwap.
Through combining these efforts, SAFE establishes itself as both a transparent, data-driven protocol and a leader in user education.
Proposed Solution:
1. Standardization of Metrics (25% of Budget, $25,000):
Key Focus: Ensure accurate representation of SAFE’s TVL, TVP, AUM, and protocol revenue across analytics platforms.
- Token Terminal: Finalize integration of SAFE’s metrics for consistent data display.
- DefiLlama: Advocate for SAFE’s inclusion by highlighting its unique DAPP functionality.
- Broader Platforms: Audit other platforms where SAFE’s data is misrepresented and engage them for corrections.
Outcome: Broader visibility and alignment of SAFE metrics enhance discovery and credibility, forming a foundation for user engagement.
2. Educational Content Campaigns (75% of Budget, $75,000):
Create the Safe Army:
- Develop memes that everyone in the community can rally behind
- Create meetups for Safe Community members around the world to connect
Key Focus: Develop and distribute high-quality educational materials to inform users about SAFE’s core offerings, integrations, and protocol mechanisms, while amplifying reach through strategic distribution channels.
- Highlight integrations like CowSwap, showcasing their value and use cases.
- Explain SAFE’s functionality as a DeFi app distribution platform and its unique dApp-like capabilities.
- Build awareness around SAFE’s TVL growth and staking mechanisms to attract institutional and retail users.
- @Corbpage will be the primary Marketing Agency Liaison between Safe and any external parties that are engaged for marketing purposes, with an Asher Associates representative also being in those groups for support
Evolving Safe’s Narratives:
- Highlight Safe as “The embedded wallet for Web3”
- Emphasize widespread use by prominent figures in the space (ie., Trump, Vitalik)
- Showcase metrics such as the $15b monthly transaction volume and TVL surpassing $100b, underlining Safe’s pivotal role in DeFi
- Position Safe as the gateway to bringing GDP onchain – highlight the use cases for DAOs, institutions, and real-world asset management.
- Incentivize user participation through Twitter/X engagement campaigns, rewarding participants for engaging content and Safe insights. Can also use the reward mechanism for educational campaigns and onboarding new users to Safe, positioning Safe as the de facto crypto entry point.
Amplification and Dissemination:
Distribution Channels: The PR/Marketing firm will leverage the following channels to maximize reach:
- Social Media: Targeted campaigns across X (Twitter), LinkedIn, Reddit, and Instagram to engage retail and institutional users.
- DeFi Communities: Collaborate with Telegram and Discord groups to build awareness in active crypto communities.
- Crypto Media: Publish articles, guides, and feature content in leading crypto publications (e.g., CoinDesk, Decrypt, The Block, and other publications, large and small).
- Influencer Outreach: Partner with DeFi influencers and thought leaders to promote content and drive traffic.
- Email Campaigns: Direct communication with SAFE’s existing user base to encourage participation and referrals.
- SEO and Paid Advertising: Use SEO and PPC campaigns to target relevant audiences searching for DeFi solutions.
Outcome:
- Create a well-informed user base that engages deeply with SAFE’s ecosystem and promotes word-of-mouth growth.
- Amplify reach and engagement by strategically distributing content across high-impact channels, ensuring widespread visibility and adoption.
- Educational content simplifies SAFE’s offerings, attracting new users and deepening engagement within the ecosystem.
- Transparent metrics and targeted campaigns establish SAFE as a trusted and accessible DeFi platform, driving sustainable adoption.
- Accurate and aligned metrics across analytics platforms enhance SAFE’s credibility and appeal to investors, users, and partners.
Implementation Plan:
Phase 1: Metrics Alignment (2 Weeks):
- Collaborate with Token Terminal and DefiLlama teams to finalize and standardize SAFE metrics.
Phase 2: PR/Marketing Firm Engagement (2 Weeks):
- Hire a reputable PR/Marketing firm with expertise in DeFi to lead educational campaigns.
Phase 3: Content Creation and Rollout (4 Weeks):
- Highlight SAFE’s product/BD success and metrics alignment efforts as part of its transparency initiative.
- Launch campaigns across social media, forums, and DeFi communities.
Phase 4: Monitoring and Iteration (Ongoing):
- Track metrics such as user engagement, adoption, and content reach and refine strategies based on impact
Total Budget: $100,000, paid from SAFE Treasury
