[SEP #18] [OBRA] FinOps3: Accelerating Asset Management on Safe

Proposals Phase 2: Voting
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This proposal was previously posted in Phase 0 discussion: [Discussion] [OBRA] FinOps3: Accelerating Asset Management on Safe

Aligned Strategy: Increase awareness of Safe Ecosystem
Funding Request: 25,000 USDC, streamed over 16 weeks with a 4-week cliff
Relation to Strategy budget: 10%

Abstract
FinOps3 is a platform and knowledge hub for Safe-powered on-chain finance. It aims to accelerate the adoption and retention of Treasury Managers and Financial Operators in the Safe Ecosystem by providing resources and guidance that make setting up and running a Treasury Management System powered by Safe easy and rewarding. The end goal is to increase the AUM of the Safe Ecosystem further and retain it when potential fees are introduced after S.A.F.E implementation to continue to fund the Safe Ecosystem.

Metrics and KPIs
To measure progress toward the implementation of the intent and its effect, we’ll measure the following:

  • Visitors on the FinOps3 Website: Aim to reach 500+ in the first 3 months.
  • Registrations to FinOps3 workshops: Aim to reach 200+ in the first 3 months.
  • Reach of FinOps3 Content on Socials: Aim to reach 75,000+ in the first 3 months.
  • Number of quality activated leads in our CRM: Aim to activity at least 20 qualified leads.
  • Safe creation and operations support: Aim to provide support to at least 10 operators

Initiative Description
Safe Accounts currently stored over $69B in assets. A large share is being used through the Safe Wallet (multi-sig). Through Safe’s modular infrastructure, a wide range of tools and services have emerged that enable Treasury Managers and Financial Operators to streamline their on-chain finance operations through Safe; however, it’s not easy to find best practices, and as a result, users need to do a lot of research and trial and error before finding the perfect set-up. This starkly contrasts with regular Digital Asset Custody platforms such as Fireblocks, which offer guides and end-to-end support.

We started initial virtual FinOps workshops in mid-2023 to help more DAOs and Asset Managers set up and run a Treasury Management System powered by Safe and hosted the first formal event called FinOps3 in December with presentations from Luuk Weber (Kolektivo Labs), Tarun Gupta (Coinshift), Umar Hassam (Web3CFO/Request) and Lindsey Winder (Hedgey). Next to the Workshops, which had between 30-70 sign-ups, we also produced an initial blog on starting a Safe powered on-chain Treasury Management System.

We want to expand FinOps3 and continue to support existing and prospective treasury and asset managers in streamlining their financial operations through Safe. We plan to realize this by creating and facilitating:

FinOps3 Webplatform: Develop a web platform with native resources, including a solution overview, best practices, and case studies. The webpage will also drive additional traffic to our workshops, content, and complementary support services.

FinOps3 Resources: Produce at least 8 content pieces that provide relevant insights and tips about Financial Operations powered by Safe.

FinOps3 Workshops: Host three virtual workshops, comparable to the first workshop we hosted, about FinOps with industry leaders and promote it to relevant individuals and communities.

Safe set-up and operations support: Create and operate a process for finance professionals to receive a complementary info pack and free consultation with an expert to set up or streamline their Safe-powered financial operations.

Current Status
FinOps3 started in the summer of 2023. The web platform does not exist yet, and will be built as part of this initiative.

Risks of the Initiative
Below are the identified risks and how we mitigate them:

  1. Risk of suboptimal execution of the intent: Safe has to trust that the contributors can complete the proposal successfully, to avoid losing resources. This risk is low, given the contributors are Safe stakeholders (delegates) and the funding is streamed, which means if no meaningful progress is made in the first weeks, it can be paused.
  2. Risk of deliverables not accomplishing results: There is the risk that additional FinOps resources and guidance do not translate into attracting or retaining AUM to Safe. To mitigate this, we’ll record key metrics and create a Report at the end of the intent project to back-up and improve our approach.

Timeline and milestones

Milestone Description Duration
1. Develop FinOps Web platform Develop the FinOps3 web platform and populate it with an initial overview of Safe powered Treasury Management tools, guides, and best practices. 8 Weeks
2. Host three monthly FinOps Workshops Host three virtual workshops about FinOps with industry leaders and promote it to relevant individuals and communities. 12 Weeks
3. Produce Guides, Case-studies and blogs Produce at least 8 content pieces that provide relevant insights and tips about Financial Operations powered by Safe. Est 1 article per two weeks. 16 Weeks
4. Develop and Provide Support Service Create a process for finance professionals to receive a complementary info pack and free consultation with an expert to set up or streamline their Safe-powered financial operations. Support at least 10 users. 8 Weeks

Lead
LuukDAO, an existing Safe Delegate, former DeFi Fund Manager, and founder of Kolektivo Labs, will lead the initiative. He will function as project manager to ensure the timely and successful delivery of the initiative.

Team:
The team will consist of active Kolektivo Labs with experience developing and launching solutions together with support from multiple FinOps experts to co-host workshops and produce content.

  • Senior Web3 Analyst with experience operating on-chain treasuries and running a small crypto hedge fund.
  • Designer and Web Developer who has built 5+ web platforms for Crypto-native projects
  • FinOps3 experts to speak during the workshops and co-create content, to be sourced via the existing networks of Kolektivo Labs, Coinshift, Web3CFO, and Safe.

Additional resources
No additional resources from the Safe Ecosystem Foundation are requested.

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Lindsey from Hedgey here. I’m a huge fan of this type of content. We participated in the first workshop and thought Luuk did an awesome job with pulling together experts and highlighting products new treasury teams can use and how to best use them (via Safe.) The approach really gears Safe as a homebase for Financial operations.

The biggest problem we see new teams come up against is not knowing what tools are out there and which ones best solve their pain points. I think that if FinOps can create a homebase for new teams launching their treasury on Safe + build up new experts (like Karpatkey) to the flow it would help push Safe forward as the bedrock infrastructure for onchain treasuries.

Really like the proposal @LuukDAO - well done!

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Hi @LuukDAO,

Thanks for taking the time to draft this. Great initiative, we took a read through and spun up some initial reactions to both.

For the FinOps3 draft, it may be useful to include a bit more detail on the following:

  1. What types of content will be prioritized, and how will they cater to the specific needs of Treasury Managers and Financial Operators in the Safe Ecosystem?
  2. How will this platform be maintained and updated post-launch?
  3. Include some sort of reporting for the measurement and reflection of end-results. Ie. did this initiative really improve AUM of Safe ecosystem?
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Hey Everyone,

Tarun here from Coinshift.

I just read through the proposal for FinOps3, and believe it’s essential for the evolving landscape of crypto treasury management on top of safe.

Having a platform like FinOps3 to guide professionals from start to end in managing assets on Safe is invaluable. Luuk’s vision for FinOps3 as the next evolution in Treasury management on Safe truly resonates with us at Coinshift.

Having been part of one of the initial webinars, I can vouch for Luuk’s capability to conduct these webinars and guide the community.

@LuukDAO Great work on the proposal.

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Hi @bernard,

Thanks for going through the proposal and leaving some comments! Happy to provide more context:

  1. We’re exploring a couple of angles on how to structure and prioritize content. So far, we aim to focus on specific verticals of Treasury Management Systems, such as Reporting, Token Stream management, and Payments, as I outlined in the article I published, and case studies that are relevant for specific types of on-chain entities, such as Funds, Service Collectives, and Protocols.

  2. We’ll develop the platform in a way that makes it simple and cheap to operate. We’ll also explore additional sources of revenue (such as RPGF, Grants, and Sponsor Deals) to cut the costs for future development and operation. If we can’t maintain the platform, handing it over to another group or service provider that can keep the content relevant should be simple.

  3. We’ll try as best as we can to measure on-chain activity that is a direct result of FinOps3 - we imagine being able to track the growth of specific tools after each workshop/campaign, growth from our free support session and links in our content, and groups onboarded following workshops.

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Sharing the slides that give a visual representation proposal below!

OBRA | FinOps3: Accelerating Asset Management on Safe | LuukDAO

Open to final feedback and suggestions.

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As a delegate with sufficient voting power, I believe this is ready for a vote!

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As a delegate with sufficient voting power , I can confirm that this is ready to move to a vote

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As a delegate with sufficient voting power, I can confirm that this is ready to move to a vote!

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As a delegate with sufficient voting power, we believe that this is ready to move to a vote!

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As a delegate with sufficient voting power , I consider this proposal ready to move to a vote.

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As a delegate with sufficient voting power and I believe this proposal is ready to move to a vote.

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Progress Update #1
We’re about three weeks into our OBRA initiative and are excited to share a first progress update.

1.FinOps3 Brand and Platform Development: We made strong progress in creating the FinOps3 identity, finalized the initial Platform Mockups, and started development. Based on this progress, we expect to be able to launch the FinOps3 platform in ~3 weeks, two weeks ahead of schedule.

Website 1
Website 1811×498 178 KB

Tools
Tools820×472 59 KB

2 + 3. Workshops and Content: We’ve connected with Karpatkey, Gnosis Guild, and Coinshift to get them involved in the FinOps3 Workshops and provide input on the Starterkit, Guides, and case studies. Our team has started drafting the first 4 guides and Starterkit. We aim to lock in the three Webinar dates + topics, finalize the Starterkit, complete the Tools database, and publish the first four guides in the next 3 weeks to include in the Platform launch.

4.Support service: We’re in the process of setting up the right onboarding flow, creating the welcome package, and setting up the CRMs in the back. We expect to be able to launch the Support service on the day of the platform release in ~ three weeks.

We’ve already reserved the domain FinOps3.xyz, the X handle FinOps3xyz, and created a LinkedIn Page for FinOps3. Content will be posted a few days before the Platform launch date.

If any SAFE stakeholders have ideas or suggestions for FinOps3, please drop them in this thread.

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Progress Update #2
Today, we launched the first version of FinOps3.xyz!

The platform already includes the first four blogs, 25+ tools, and the entire support flow with a Starter Kit that we can send out to fast-track new FinOps users.

In the following weeks, we’ll continue to produce and distribute case studies and guides and host several digital workshops.

I would love to get feedback on the site and content. Also, consider helping spread the word!

1 Like