[Draft] [OBRA] Community Catalyst Program - Boardroom

This proposal is also posted in Phase 0 discussion: [Discussion] [OBRA] Community Catalyst Program - Boardroom

[Draft] [OBRA] Community Catalyst Program - Boardroom


Provide a brief summary of your initiative

The Safe Community Catalyst Program, proposed by Boardroom, is a series of digital and in-person events with limited capacity, supported by comprehensive onboarding content and documentation. The program addresses the challenges of onboarding and engaging participants in the rapidly growing and complex Safe ecosystem by creating a streamlined and accessible onboarding process that helps all participants navigate the landscape efficiently, regardless of their role as users, contributors, or delegates.

The program focuses on two key aspects:

  1. Hosting three digital pre-gatherings and a two-day in-person workshop to cover critical aspects of the Safe ecosystem, define the landscape of potential actions, assign ownership to specific task areas, and execute user tracks and contributor initiatives.
  2. Establishing three tailored onboarding tracks for users, contributors, and delegates, leveraging the digital pre-gatherings and culminating in the in-person workshop.

Comprehensive resources, including user-friendly guides, video tutorials, community-curated collections, in-depth articles, and case studies, will support these events and onboarding tracks.

By August 2024, the program aims to develop a streamlined onboarding process that reduces the complexity and time required to get involved in the Safe ecosystem while retaining user knowledge and engagement through events and setting goals for understanding and participation in Safe’s governance, ecosystem, and product. The ultimate goal is to create a thriving, engaged, and accessible ecosystem that drives growth for the Safe DAO and product, supported by Boardroom’s extensive experience in community building and governance within the DAO landscape.

Aligned strategy

Which pre-approved strategy is this initiative driving forward?

[Strategy 3] Increase awareness of the Safe Ecosystem.

Funding request:

What resources are being requested from SafeDAO in USDC?

25,000 USDC

This fee will cover costs through the end of Season 2, which ends on June 10th, 2024, and will run for an additional month in preparation for the in-person workshop during EthCC July 8-11th.

Item Cost
Community and Content Facilitation $8,000
Gathering and Event Costs $15,000
Admin and Rewards $2,000

Upfront funding

Indicate if upfront financing is needed. Refer to 'Payout’ under Get funding from SafeDAO for lump sum payment options.

No upfront funding required.

Relation to budget

State the requested funding as a percentage of the total initiative budget (e.g., if you ask for 50k for Strategy 1: 25%)


Metrics and KPIs

Which metrics and KPIs will the initiative be measured against?

To measure the success and impact of the Safe Community Catalyst Program, the following stakeholder-specific KPIs will be tracked:

Global KPIs:

  • Number of new users onboarded and retention rate.
  • Global sign-ups and completion rates for each onboarding track.
  • Initiatives spawned from digital and in-person gatherings, as well as success rates.
  • Percentage of new participants who report feeling confident in their understanding of the Safe ecosystem after completing the onboarding process.
  • The average time new participants take to find the information they need to start contributing to the ecosystem (by survey).
  • Quality of content (via individual assessment).

Track and Workshop KPIs:

  • In-person workshop attendance numbers.
  • Number of participants in each digital pre-gathering
  • Average duration of participant attendance
  • Percentage of participants who rate the workshop as “satisfactory” or higher
  • Net Promoter Score (NPS) for the workshop
  • Number of actionable insights or initiatives generated during the workshop
  • Number of participants who complete each onboarding track (users, contributors, delegates)
  • Average time taken to complete each onboarding track
  • Feedback scores or ratings for each onboarding track

These KPIs will be evaluated and reported to the community at the end of the program and the following quarter to compare retention rates.

Initiative Description

What is the initiative about?

The Safe Community Catalyst Program aims to address the challenges of onboarding and engaging participants in the rapidly growing and complex Safe ecosystem through a series of digital and in-person events with limited capacity. These events will be supported by comprehensive onboarding content and documentation to help participants navigate the landscape, understand the various components and processes, and find meaningful ways to contribute and engage continuously.

The growing surface area of the Safe Ecosystem and DAO can lead to a sense of overwhelm and discourage participation, ultimately limiting the ecosystem’s potential for innovation and growth. The Safe Community Catalyst Program aims to address these challenges by creating a comprehensive onboarding process and fostering supportive, engaging content for all participants.

Program Overview and Milestones

The Safe Community Catalyst Program employs a two-pronged approach to address the onboarding and engagement challenges within the Safe ecosystem, focusing on events supported by content.

  1. Digital Pre-Gatherings and In-Person Workshop:
  • Host three digital pre-gatherings to cover critical aspects of the Safe ecosystem, define the landscape of potential user and contributor actions, and assign ownership to specific task areas.
  • Organize and host a two-day in-person workshop and summit in July to execute the user tracks and contributor initiatives, building on shared experiences, strategy sessions, and guest speakers.
  1. Tailored Onboarding Tracks:
  • Establish three onboarding tracks for users, contributors, and delegates, leveraging the digital pre-gatherings and culminating in the in-person workshop.
  • Implement a community-driven content curation process to identify and highlight the most relevant and valuable resources for new participants.
  • Define the action and decision landscape for each type of stakeholder and assign task and initiative ownership to each track.

Supporting Content and Documentation:

  • Develop a comprehensive, user-friendly onboarding guide and knowledge base that consolidates essential information and resources in a user-friendly format.
  • Create a series of short, digestible video tutorials or guides that break down complex topics into easy-to-understand segments.
  • Develop a series of in-depth articles, case studies, and interviews showcasing real-world applications of the Safe Ecosystem to inspire and engage participants.
  • Establish a mentorship program pairing new participants with experienced community members.

Participant Categorization and Tailored Onboarding: To effectively address the diverse needs of Safe Ecosystem participants, the program will categorize individuals into three main groups and create separate tracks for each.

  • Users: Individuals who interact with Safe products and services
  • Contributors: Individuals who actively participate in the development and improvement of the Safe ecosystem
  • Delegates: Individuals who hold and vote with SAFE tokens on behalf of themselves or others

Boardroom has extensive experience in community building and governance support within the DAO landscape, and we understand the nuances and complexities of fostering participation and growth in decentralized communities. Marketing, governance, and onboarding processes in DAOs differ significantly from traditional centralized organizations, requiring a tailored approach that considers the unique needs and dynamics of the ecosystem. Boardroom’s deep expertise in navigating these challenges and implementing practical solutions makes them an ideal partner for the program. It aims to create a more accessible, engaging, and vibrant community through a combination of educational resources, events, and support structures explicitly designed for the Safe ecosystem.

Current status

Does the offering (product/service) already exist or is the funding used to create it?

The Safe Community Catalyst Program is a new initiative that will be created using the requested funding.


What risks does the initiative entail?

Potential risks include lower-than-expected adoption of onboarding resources and participation in community events, difficulty recruiting mentors and ambassadors, and unforeseen technical challenges in developing the onboarding landing page and participant tracks.

Timeline and milestones

Provide a detailed timeline or roadmap, include key milestones

Digital Pre-Gatherings and Onboarding Tracks

The program will host digital pre-gatherings and establish onboarding tracks for users, contributors, and delegates in the first half of 2024.


  • Host the first digital pre-gathering to cover critical aspects of the Safe ecosystem and define the landscape of potential actions for each participant type.
  • Develop and launch onboarding guides, video tutorials, and other supporting resources for each onboarding track.
  • Establish a mentorship program to pair new participants with experienced community members.


  • Host the second digital pre-gathering to assign ownership of specific task areas and initiatives to participants within each track.
  • Implement tracking and reporting for key metrics and KPIs.
  • Conduct a participant survey to gather feedback on the onboarding tracks and digital pre-gatherings.
  • Refine onboarding resources and mentorship programs based on participant feedback.

In-Person Workshop and Engagement

The program will culminate in a two-day in-person workshop in July 2024 to foster engagement, collaboration, and growth within the Safe Ecosystem.


  • Host the third and final digital pre-gathering to prepare participants for the in-person workshop and finalize initiative plans.
  • Organize a two-day in-person workshop focusing on:
    • Executing user tracks and contributor initiatives developed during the digital pre-gatherings.
    • Building cohesion through shared product experiences, strategy workshops, and guest speakers.
    • Fostering cross-pollination of ideas and collaboration among participants from different tracks.
  • Conduct a post-workshop participant survey to gather feedback and measure the event’s success.


  • Analyze data and insights from the participant surveys, key metrics, and KPIs.
  • Prepare and publish a comprehensive impact report on the Safe Community Catalyst Program, including:
    • Successes, challenges, and lessons learned from the events and onboarding tracks.
    • Recommendations for future iterations of the program and ongoing community engagement initiatives.
  • Present the impact report to the Safe community and gather feedback for continuous improvement.

Initiative lead

Who is the accountable initiative lead? (individual or organization)

Led by Kevin Nielsen Twitter from Boardroom


How many individuals in total will be working on this initiative and what role do they have? Please provide a brief background of the team members, highlighting their relevant experience and expertise

The Safe Community Catalyst Program will be led by a dedicated team of 3 individuals from Boardroom:

  • Program Manager: Alex Sampson LinkedIn
  • Education and Community Manager: Jasmine Sabio Twitter
  • Technical Lead: Carl Gotcht Github

Additional support/resources

Are there any resources (non-financial) requested from the Safe Ecosystem Foundation or the core contributors?

The Safe Community Catalyst Program requests support from the Safe Ecosystem Foundation and core contributors through access to existing onboarding materials and documentation, collaboration on developing governance education resources, and promotion of the two-day summit and its resources to the Safe Community.

Implementation dependencies

Does implementing this initiative require any prior changes in the current governance processes, e.g., updates to the governance framework, or have any other dependency?

The Safe Community Catalyst Program requires no prior changes to the current governance processes. However, the program’s success may depend on the Safe Community’s willingness to adopt and engage with the developed resources and initiatives.


Hello, unfortunately this proposal has not received sufficient signaling from Guardians and Delegates to move onto Phase 2: Voting on Snapshot.

You may propose again at a later sprint (earliest is Season 3, Sprint 1 on June 10th).

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